Bringing Tech to Life
Soteera, the monk with the pink iPhone, asked me once again with a curious smile: “You want me to talk about Connected Technology? Not Buddhism? Sure, I can do that.”
And so, my filming adventures off of a Tuk Tuk in Phnom Penh started. With the Tuk Tuk as a makeshift mobile studio, the driver a friendly guide & production assistant, I was able to film a private visit to Soteera’s temple, a local street noodle shop breakfast, Socheet’s work & family life, as well as one of the biggest telecom companies in Cambodia.
We can bring technology to life via stories. It can be opportunistic, as it was with my chance meeting of a friendly English-speaking monk. Or planned, as in the case of some videos I’ve made for Cisco, Kabam, Fleksy, eBay and tech start-ups.
Fleksy Keyboard App
As in the case of Fleksy, now a top player in the keyboard app space, producer Lisa Kim and I worked with the founders Ionnis and Kostas to create their first marketing video. Our strategy was not just to show off the technology—an innovative touch-typing technology—but to get to know the founders and tell the story of how it transformed one blind man’s life.
We headed out into the streets of San Francisco to create a fun, newsy, journalistic video, with man-on-street first reactions, and a man, blind from birth, touch-typing flawlessly with the auto-correct system.
Results? The team launched the video at CES, which garnered 115K views in the first day. Fleksy was honored at CES, was touted on CNET, Engadget, Android Police, Yahoo News, and more. Better yet, that year, Fleksy raised $3M in series A funding, and was later acquired by Pinterest,
Cisco - Connected Technology
AsIn the case of Connected Technology & the Internet of Everything, these are now household buzz words— and that’s because Cisco has put effort into creating branded video content showing how we’re becoming more and more connected to people, processes, data and things.
Working with Cisco and Ironbound Films as a producer and writer, I’ve sourced and created stories on the Internet of Everything, from Bangalore to Phnom Penh to Chicago to Silicon Valley. True Stories of the Connected is a six-part video series featuring the real-life experiences of business owners, government officials and healthcare providers as they work.
Today, many of us have the ability to connect with anything at anytime from anywhere, and use the information gathered at our fingertips to make meaningful decisions in real time. The value of the connections we make is only going to get greater with time. And these video stories–on Big Data, Connected Technology, etc–help bring that to life.
One more example of bringing technology to life? The following video shows how a small business takes off, using the eBay platform.